FARM Rio
Founded in 1997 in Rio de Janeiro, Farm Rio embodies the joyful spirit of Brazil through its vibrant prints and unmistakable energy. Known as “The House of Prints,” the brand celebrates happiness, nature and community, transforming every collection into wearable art.
With a strong global presence, Farm Rio has flagship stores in New York, Paris, London and Mexico City, and has created standout pop-ups at Liberty London, Le Bon Marché in Paris and Rinascente in Milan. The brand is carried at leading international retailers including Net-a-Porter, MyTheresa, Selfridges and Saks Fifth Avenue, underscoring its premium positioning worldwide.
A Certified B Corporation and part of Grupo SOMA, Farm Rio is deeply committed to sustainability and social impact. The brand has planted over 1.5 million trees, supported more than 100 social projects across Brazil and maintained a long-standing partnership with the Indigenous Yawanawa community for over seven years, celebrating and preserving their cultural heritage.
In Australia and New Zealand, Watson Agency proudly represents Farm Rio, bringing its globally celebrated “Dress in Happiness” spirit and authentic Brazilian storytelling to local retailers for the first time.
Bondi Born
Founded in 2015 by Dale McCarthy in Bondi Beach, Bondi Born captures the essence of contemporary Australian style. Elegant, sophisticated and designed to inspire confidence and joy.
The brand creates luxury swimwear and summer apparel defined by impeccable tailoring, innovative design and considered sustainability. Each piece is made in Australia using the world’s finest fabrics, including technically advanced, eco-certified textiles from Italy, chosen for their superior performance, longevity and sculpting benefits. Apparel fabrics are carefully selected for their luxurious hand feel and durability, making every garment feel beautiful to wear.
Bondi Born is recognised as Australia’s leading luxury swim and resort wear brand and is stocked by premium retailers including Net-a-Porter, Moda Operandi, Neiman Marcus, Nordstrom, Goop and David Jones.
A Certified B Corporation and Carbon Neutral certified, Bondi Born supports local communities by making every garment in Australia, ensures fair treatment of workers and uses only sustainably certified fabrics. The brand has also eliminated plastic from its packaging.
In Australia and New Zealand, Watson Agency represents Bondi Born, bringing its refined aesthetic and technical innovation to local retailers.
RIXO London
Founded in 2015 in the London living room of best friends Henrietta Rix and Orlagh McCloskey, RIXO was born from a passion for vintage. Celebrated for its original hand-painted prints and vintage-inspired silhouettes, the brand’s DNA is rooted in the idea of future vintage, creating timeless pieces designed to be loved, re-worn and passed down through generations.
Each collection blends classic silhouettes with a nod to past eras, from the 1920s through to the 1970s, channeling retro glamour while remaining effortlessly modern. Every print is still painted by hand at RIXO’s London headquarters, ensuring each piece carries the brand’s signature artistry and individuality
RIXO champions inclusivity with flattering fits across UK sizes 6 to 26, and is the only brand at London Fashion Week to offer such an extended size range. Premium fabrics such as silk, organic cotton and GOTS certified linen reflect RIXO’s commitment to quality and more sustainable practices
Today, RIXO has three London boutiques, a store in Dublin and a flagship in New York City, alongside pop-ups in Liberty London and Harrods. The brands flagship on King’s Road features a bridal suite, vintage archive and community event space, bringing the full spirit of RIXO to life.
In Australia and New Zealand, Watson Agency proudly represents RIXO, introducing its globally acclaimed collections to local retailers for the very first time.
