Who are we?

With over 12 years of experience across wholesale sales, retail and brand strategy, founder and director Taylah Watson is known for a thoughtful and strategic approach to commercial growth. She has built a trusted reputation through her work with iconic Australian labels including ALÉMAIS, Camilla, sass & bide and Tigerlily.

Watson Agency has played a pivotal role in launching and scaling some of the region’s most notable brands, including introducing ALÉMAIS and FARM Rio to the Australian and New Zealand markets and supporting the growth of both global and local brands.

Specialising in guiding brands into the Australian market, Watson Agency offers deep expertise in seasonal alignment, product assortment, pricing strategy and market positioning. The agency provides end-to-end support across logistics, distribution and retail partnerships to ensure seamless market entry and long-term growth.

Operating from La Porte Space in Sydney, the top destination for fashion showings, media events and industry activations, Watson Agency offers a refined, strategic environment to present collections and build brand relevance.

Future focused and deeply connected to the evolving retail landscape, Watson Agency combines market intelligence, commercial strategy and operational expertise to position its partners for enduring success in the region.